120 administrative villages in Pingli County, Ankang City, Shaanxi Province were selected to evaluate the characteristics of rural economic structure, economic development level, ecotourism resources and industrial development potential by hierarchical clustering method and Euclidean distance method. The results showed that the proportion of rural primary industry was the smallest while the growth rate of secondary industry was 14%, and the planning should pay attention to the combination of agriculture and industry, and speed up the construction of agricultural modernization and the level of agricultural mechanization; only 20% of villages had high-quality ecological environment, and more than 50% of rural ecological environment indicators were lower than the normal level, so the sustainable development of ecological environment should be emphasized; only a few villages had good ecotourism resources, mainly due to the extremely underdeveloped transportation; there were few villages with excellent industrial grade, so this paper suggested to coordinate high-quality industries to poor villages, attract foreign investment to medium-grade villages, effectively alleviate rural poverty, integrate industries into modern industrial clusters, and effectively improve industrial efficiency. |